21
Apr
08

Next Generation for Shake?

There’s an interesting (and, to any credible news source, baseless) thread picking up momentum on the fxshare shake listserv with the subject heading Next-gen shake.

Not that a lack of credibility or baselessness has ever stopped me from speculating, the least I can do is bring you a bit of listserv lurkage:

Ean Carr started off the thread with the seemingly harmless question Any news?

A follow up response from Greg Morgan invited more discussion:

Not that I know of. Apple is being their usual tight lipped selves. Which, in this market is going to hurt them I think. A lot of places, it seems, are moving away from Shake because of it.

Eddie Offermann offered up a well formed retort, noting

It’s vacant hearsay since Apple is using their usual secretive development strategy and draconian nondisclosure agreements. Last thing I heard was that they were slipping on their 2008 delivery schedule. Early 2009 now.
I agree that it’s a mistake to be tightlipped with clients that make buying decisions that will not only allow them to choose different software but possibly hardware that Apple’s new product might not run on at all. A tech demo of the new product would be nice, even if they did nothing but say “Look, shiny! Not available until 2009.”

And in typical listserv fashion, most discussion veered off in reference to that silly DirecTV percentages commercial. But not to be taken totally off track, Randy Little chimed in with kindling for the embers:

I hear its in beta but I hear that those that would really know would be murdered for saying. Really just hearsay. I haven’t seen it I haven’t heard directly. Just rumor mill bs that means ZERO.

If anyone out there believes in the saying All rumors are based in fact (or whatever it is) eat your heart out. Otherwise, check out Creative Cow’s Shake tutorials and realize how badass this app already is in its current generation.

proactively • keeping my fingers on the pulse • peter

**UPDATE**

The rumor-mill smoked out Stu Maschwitz of ProLost fame. Stu writes:

I don’t often weigh in on these things but a year ago at NAB, Ron Brinkmann announced that he was leaving Apple and was working with The Foundry. This was in prime iPhone mania time and the rumors I found most credible, given Apple’s Leopard delays, were that many teams have been repurposed to iPhone duty and Ron had left because this reshuffling basically killed fancyNewShake. The main point is that with the prevailing rumors being along those lines, and with no indication from Apple to the contrary, combined with the 100% certainty that any future Shake-like product from Apple will be Mac OS-only, the industry is turning away. Slowly, but surely.

It’s nice over here in the Nuke pool.  It’s nice to have a modern, battle-hardened comping app and it’s nice to work with a communicative company.  It’s also nice to have an app that runs well on Mac, Windows, and Linux!

By my count, that’s Shake 0 Nuke 1.

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