rumorama – apple dumbing down final cut studio apps?

Hot off the AppleInsider presses, Prince McClean writes:

Apple’s Final Cut Studio suite of video post production apps is getting a significant makeover to better target the software to the mainstream of Apple’s customer base rather than high end professionals.

To quote Robin Kurz on the FCP-L:

Oh puuuh-leeeeeeze….

Basically, this article gets legs when it cites two new positions at Apple:

Senior Visual Interface Designer for Pro Apps

Senior Human Interface Designer for Pro Apps

It seems to me these rumors circulate along with product life cycles.  I remember when a high ranking engineer at Discovery passed me in the hallway back in 2007 and said something like ‘Avid is going to sue Apple over ProRes because Steve Bayes stole the code for DNxHD.  It’s going to force Apple to revoke ProRes from FCS 2 and render it useless.‘  Bleh.  This kind of stuff is marketing propaganda, corporate warfare, blatant entrenched hatred, what have you.

Apple Final Cut Studio 3

I can understand that a lot of us were hoping for more from FCS 3, something along the lines of the Phenomenon rumors and rants.

Adobe Production Premium CS5 for Mac

I know that Adobe has my full attention with CS5 Production Premium, specifically new features like After Effects’ Roto Brush and Photoshop’s Content Aware Fillimproved selecting and masking, and HDR de-ghosting.  I must say the Adobe TV partnership with Lynda.com is very common-sense innovational.  I’d definitely like to see Apple provide an equally broad and detailed approach to offer their users free software training.  But, I digress.

If anything, I’m looking forward to continued innovation and market-shaping, value added features from Apple for upcoming releases of Final Cut Studio.  Just like when they brought us HD.  Just like when they created the Final Cut Studio suite.  Just like when they gave us ProRes and Color.  Just like when they will do the next thing that blows the top off of everybody else.

proactively • looking forward, still • peter


Philp Hodgetts has a great write up on this same article here.

***UPDATE 2***

Oliver Peters just posted a solidly informative review of Premiere Pro CS5 to the FCP-L:

I’m not so sure I would characterize FCP as “having been left in the dust” by Avid and Adobe. I’ve done some pretty decent testing with Premiere Pro CS5 on both the high-end FX4800 and my stock GeForce 120 cards. I run Avid MC 4 as well.

PrProCS5 is definitely better than PrProCS4, but if you are working with most DVCPROHD, uncompressed, or ProRes, the experience is pretty comparable between FCP and CS5. On the other hand, even MC4 with DNxHD is more responsive than either app and these media types. If you run native AVC-Intra 100, CS5 is very slick and as fluid as anything I’ve seen. It’s also very nice with H264 or RED, but I still wouldn’t want to cut natively with either. Yes, you can do native RED raw 4K editing, but so what. You’re not going to cut a feature this way.

The core editing functionality is still largely the same, so if you liked Premiere Pro CS4 you’ll love CS5. If you hated it, then the 64-bit performance won’t have you jumping ship. It’s not just a matter of the Mercury Playback (CUDA) optimization or 64-bit operation. Performance also gets down to other factors: CPU power, RAM and hard drive speed.

– Oliver

***UPDATE 3***

In an official end to the madness, CNET just poted this quote from Apple:

“Final Cut Pro is the first choice for professional video editors, and we’ve never been more excited about its future,” Apple spokesman Bill Evans told CNET. “The next version of Final Cut is going to be awesome, and our pro customers are going to love it.”

Disclosure, to comply with the FTC’s new rules

None of the manufacturers listed above are paying Peter Salvia to write this article and, so far, none have sent him any samples or demonstration items.  Peter is a B&H Sales Affiliate and receives a commission from items linked to B&H and purchased through this site.  Oh yeah, and he’s an Apple Certified Trainer so you can derive his bias for yourself.

5 Responses to “rumorama – apple dumbing down final cut studio apps?”

  1. 1 The Wallbanger
    May 19, 2010 at 8:50 am

    The more reasonable opinion mentioned on message boards speculates that Final Cut Express appears to be going through significant upgrades, rather than a generalized “dumbing down” of the FCP pro line.

    • 2 psalvia
      May 19, 2010 at 8:52 am

      I think that would be a great thing. I would love it if Apple would allow Final Cut Express to share projects with FCP.

  2. 3 Robin S. Kurz
    May 19, 2010 at 10:59 am

    Whoohoo! I’M FAMOUS! … for writing something… pretty much… meaningless… Now if you could just fix the rich part too…

    No but seriously folks: of all the truly constructive things that were said in that thread, you had to quote THAT? Hmmmm, okay.

    BTW: My so elaborate point being, that it’s such a tabloid level NON-report. There’s not but ONE word about what this “dumbing-down” could even look like. Maybe along the visual and GUI-functional lines of any the Pro apps that came AFTER FCP? Motion? DVD SP? Even Aperture? Well… GOOD! Lemme have it! None of them are perfect, but better than the 10+ year old interface and underpinnings of FCP any day!

    But no, of course they’ll take IMOVIE to draw from. … huh? And that seems logical… because…?

    They simply throw this big inconclusive, completely unfunded bs blurt out as cheap click-bait and watch everyone mindlessly draw their own picture of what “the falling sky” could/would look like. And if you’re an Avid user that of course can ONLY mean bad and you have a field day with it. Yadda yadda yadda…

    And to add insult to injury, they make it sound like putting Randy Ubillos on it is a BAD thing? They, in their supreme proof of “web journalism” oddly neglect to mention that Ubillos “only” built FCP at Macromedia (after building PREMIERE at Adobe before that!) but instead position it as: The creator of iMovie is in charge of FCP.

    You shouldn’t waste your time and webspace on these turds. Seriously.


    • 4 psalvia
      May 19, 2010 at 11:06 am

      Of all the truly constructive things written, especially Philip Hodgetts’ epic write up, I thought your comment was the most succinct and articulate. Thanks for stopping by Robin.

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