29
Jun
11

fcp-x officially announces support for xml and multicam

Click the pic or here for Apple’s answers.  I think it’s great Apple is posting this information.  Yet, the tone leaves something to be desired.  From the faq:

The application has impressed many pro editors, and it has also generated a lot of discussion in the pro video community.

If by pro editors Apple is referring to people who get paid to cut shows with time code independent requirements, and if by discussion they mean significant financial and core business decisions for umpteen post houses world wide, then sure, I’ll agree with Apple’s summary of events.  Maybe it’s just me, but I have looked far and wide for a professional editor here in North Hollywood who is impressed with FCP-X.  And I’ve heard this is an area with significant players and meme leaders in the film and broadcast worlds.

On the other hand, as moderators for both the FCP-L and CML have come down hard on the noise to signal ratio surrounding all the FCP-X whining out there, I will henceforth self moderate my own whine-age.  Per this blog’s namesake, I think it’s time for all of us to take a proactive approach to this significant moment in post production history and start offering solutions and near term strategies, not just point out flaws and left-outs in a clearly currently insufficient app.

proactively * more beer, less whine * peter

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2 Responses to “fcp-x officially announces support for xml and multicam”


  1. June 29, 2011 at 3:05 pm

    Peter,

    The tone of that FAQ is very humorous! The contortions they go through to avoid any negative language… it would have impressed George Orwell.

    It’s tough for me to admit it (this is more emotional than I thought it would be) but you’re right – it’s an insufficient app. I’m also not pleased at having to choose between Avid or Premiere…

    – patrick, looking for the ‘3rd way’

  2. 2 psalvia
    June 29, 2011 at 10:25 pm

    Hey Patrick,

    I think it’s our responsibility as an industry to call spades spades and act accordingly. I am also surprised at the emotions I have been experiencing since FCP-X’s announcement at NAB. I kept my blogging to myself until I couldn’t take it any more.
    All that being said, I think that FCP 7 is the 3rd way. Let this play out over the next 6 – 18 months during which time systems already paid for will continue to generate revenue and continue to push the boundaries of 4K and stereoscopic workflows. Show me an Avid workflow that trumps FCP 7, Neo3D and a Mac Pro with Kona 3G and Red Rocket cards and the nights’ rounds are on me.

    Color will be used near term for broadcast while new options like Davinci Resolve and SGO Mistika get proven by those willing to take the jump. Congratulations on being the right expert at the right time for so many looking for so much.


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