“We have a very narrow target… shoot in 5K, post in 4K, deliver with REDray and display with the new RED projector, 2D and 3D. Easy stuff to understand.”
It’s good to know that a passionate, informed CEO is at the helm of a production technology company like RED. And it shows in his frank, opinionated public forum posts like “BTW… it is passive 3D. Active 3D just landed in the La Brea tar pits.” Having spent just about every single day of 2011 immersed in the creation and refinement of converted 3D and native 3D, I could not agree with Mr. Jannard more whole heartedly. Active 3D is a silly technology that adds flicker and headache to the 3D experience, the glasses required are heavy and wonky, and the format is inherently half resolution by design.
I invested in a pair of Oakley 3D Gascans for working daily to build conforms and drive review sessions, typically on a Hyundai passive display, and I feel strongly that passive 3D is the most accurate and enjoyable method of judging and enjoying stereoscopic material.
Reduser forum moderator Jeff Kilgroe made an interesting point, linking to the recently announced D3D Cinema / Barco 4K laser projector as the apparent competition to the RED projector. Noteably, the competing projector has announced first to market support for 48fps and 60fps 3D playback, stereoscopic formats that are being pioneered on such productions as Peter Jackson’s The Hobbit and James Cameron’s Avatar 2, respectively. Not ironically, both productions are being shot in native 3D using RED Epic cameras.
By bringing to market such a succinct production pipeline, from acquisition to theatrical distribution and projection, RED will have a business model most readily comparable to Sony. The difference maker for RED is having a tested and perfected pipeline for productions to acquire in .R3D format, post in .R3D format, deliver in REDray format (vs DCP) and project with a RED projector (Sony does not have a proprietary acquisition format like .R3D with a supported native post pipeline, at least that I’m aware of). The potential is a stunningly simplistic yet refined closed loop for audiences to experience the best possible quality of 2D and 3D theatrical releases across the nation. RED IPO, anyone?
In the interest of full disclosure, yes I am a RED-o-phile. Yes, I plunked down $2500 bucks to attend REDucation at RED Studios. Yes, I have followed RED cameras since the announcement of the original RED One wayyyy back in 2006 or whenever that was. And yes, I continue to this day to proactively support the vision of democratizing filmmaking for the betterment of the industry, a vision that has been a core business value of Mr. Jannard and the team at RED since day one. I only state my position so you might clearly evaluate these events for yourself and make your own informed judgements moving forward.
proactively • truthiness is found through biased opinions • peter