Archive Page 2


17 red epics capture cp3 controlling chaos

Just released the first behind the scenes info to, you can see Chris Paul Control the Chaos in all of his interactive glory here.

It was my first experience color grading on Mistika, official press release(s) from Identity FX, Inc. to come.

proactively • 5k x 17 = epic • peter


two red scarlets for salviascope

Scarlet-X #00366 & Scarlet-X #00572

2011 has been an incredibly busy and exciting year. I’m pleased to announce 2012 will see the launch of a new business venture, Salviascope, a family affair combining the production talents of myself, my brother Jon and my father Tory.  And just in time to cheer in the New Year, we’re ecstatic to have received two Scarlet-X cameras, #00366 and #00572 (names pending), from RED Digital Cinema.

We will have many updates coming soon detailing Salviascope services and strategic production and post partnerships.  In addition to offering this two camera package for commercial, broadcast, documentary & feature film production, these two Scarlets are destined for native 3D acquisition.  Wanted to start spreading the word here first, again more details to come in the coming days and weeks.

It goes without saying that I’m incredibly proud to be a member of the IdentityFX team.  Leo Vezzali, David Scott and Alison Savitch have put together an amazing portfolio of work and artists.  With access to these cameras, Identity FX, Inc. offers an industry leading, closed-loop workflow for managing full RAW, full 3D story telling from on set acquisition to final 4K theatrical deliverable.

Look for workflow diagrams outlining cutting edge pipelines for on set and near set  quality control and data management solutions, a front of line stereo 3D tech pass, full 3d offline editorial options, 2D to 3D conversion for traditional and hybrid stereo productions, fully optimized VFX tracking and execution for MochaPro and Nuke, native stereo 3d optimization and more (as if that isn’t enough) in the coming weeks.

REDucation December 2010. Photo by Ted Schilowitz.

I’d like to give a big shout out to Ted Schilowitz from RED and Mark Pederson from OFFHOLLYWOOD for their continued support.  You couldn’t ask for two better people to know in the RED community and I feel lucky to consider them my colleagues.  Humbly following in Ted and Mark’s footsteps, I look forward to doing my part to make 2012 the best year yet for everyone involved in the RED community.

The last 48 hours have been quite exciting, receiving word that the Scarlets were available, making the drive to Irvine to pick them up, and then un-boxing them with my good friends and IdentityFX co-workers Neil Thompsett & Seth Martin.  Here’s a few obligatory un-boxing pics for posterity:

Neil manned the 5dmarkii with a 16-35mm 2.8L.

This very quickly degenerated into the-cheesiest-un-boxing-pic-contest.  You may know Seth from a recently published article on Imagineer System’s website where he was listed as Roto and VFX Supervisor.

And you may know Neil from such animated classics as Finger City Dreaming and Alexander the Straight.

I think Seth won the cheesy pic contest with this gem.  I believe the paper wrap from Red is some of the highest resolution packaging I’ve ever seen.

We were all acting like a bunch of kids.  I felt like Ralphie opening his brand new Red Ryder BB gun.

Eventually, the cheesiness wore off.  Shock and awe were all that remained.  These cameras are pure sexiness, I am so happy to be a Scarlet owner.  Slowly working my way through the manual, Neil and Seth have some scripts in the works, and I believe a native 3D short film should be in production by middle of Q1 2012.  In the meantime, a big Happy New Year to everyone out there!

proactively • stereoscopically 4k capable • peter


the process that’s yielded creative success for me so far

On the heals of this nofilmschool post, I thought I’d share this semi-rant outline I sent to my  friend and talented colleague Neil Thompsett in the midst of talking about writing the script for the short we will produce in stereoscopic 3D once I receive my two RED Scarlets:

Write prose
Convert to production script format
Re-write prose in left column, update descriptions in right column
Update shot list in left column
Establish minimal confidence in on set usability of dialogue in right column
Review script with client for sign off
Change whatever is required
Convert production script to shoot schedule, send actors scripts
Pre-production = coordinate dates and times, obtain location permits, identify catering
Minor Panic
cross t’s and dot i’s
Send call sheets to cast and crew
No sleep night before shoot
Get to set early
Make something happen with light touch and least resistance
Trust the smarter people around you and let them do their job
Watch the clock
Only let things go one hour longer than planned.  This includes break for lunch and end of day. Period.
Get the effing footage in your hand and take it directly to the place you will load it into computers and what not.
Confirm there is footage.
Major Panic
Confirm you are not effed
Calm down and have a coffee
Look at everything
Consider sleeping
Do other things
Realize you should really get some sleep.
Do one or two more things.
Eff off for 12 hours
Come back and start putting the story together
Lots of things happen
Look at the story
Change one or two things
Look at the revised story
Get the VFX
Confirm the story makes sense to a regular person, definitely someone who isn’t in the industry
Make changes to the stupid shite you tried and doesn’t work whatsoever
Color Grade (and stereo sweeten)
Export to tape, DCP, YouTube, what have you
Show it to your friends who have to like it and be nice to you regardless
Detect if they are lying to you and just being nice
Maybe change something
Show it to people who are actually your audience
Try not to kill yourself
Receive praise and adulation
Move the eff on and do the next one.
proactively • outlined • peter

first scarlet in the wild

Congrats to Tonaci Tran, reduser thread here.

proactively • 2 scarlets this way come • peter


nov 3 announcement #3, red scarlet ex post facto

For live tweets, follow!/imjamieyu

Will post in person soon! Stay tuned….

proactively • guest blogging • jamie


Thanks Jamie for putting the tweets of my rapid text messages from RED Studios out there.  Having placed my deposit on a Scarlet, with the assurance from Jim all RED Studio attendees are first in line, here is the official regurgitation of texts as they happened:

Just watched 1 RED reel

20Mbps RED Ray preview

Live reduser update coming now

Site is so slammed event can’t bring site up

Jannard is announcing live site is down

[Jannard] 3k is not enough for stills

[Jannard] Scarlet is grown up now

[Jannard] Scarlet is a 5K still 4k motion camera

[Jannard] Scarlet is epics little sister

[Jannard] less data rate than epic

[Jannard] scarlet gets repopulated boards from low yield epic boards

[Jannard] scarlet can do 5k 12fps | 5k 6fps HDRx | 4k 1 – 25 fps | 4k 12fps HDRx

[Jannard] new features in the works

[Jannard] 3k | 48fps | 2k 60fps | 1k 120fps

[Jannard] 50mbps from new canon, 50Mbps (440mbps) on scarlet

[Jannard] 9x canon bitrate

Jannard is frustrated at server issues, will post compression rates soon

[Jannard] config is brain, side ssd, canon new aluminum mount

[Jannard] ships dec 1 nov 2011

[Jannard] titanium pl mount ships nov 17 for 1500 bucks extra

[Jannard] everything is interchangeable

[Jannard] battleship gray color almost black

[Jannard] no ribs because she is a girl, she is smooth

[Jannard] all epic accessories work on scarlet

[Jannard] compression is 3:1 1k | 4:1 2k | (more deets i missed here)

[Jannard] scarlet (bare bones) is 9700 bucks

the reel we saw from lightiron digital was scarlet 5k 12fps, lots of aerials, looked very nice

[Jannard] scarlet will be dragon sensor upgradeable

[Jannard] scarlet was quad hd camera for 14000 bucks 4 days ago

[Jannard] red one days are numbered but footage sits equal next to epic and scarlet

[Jannard] if you own a red one keep it

[Jannard] scarlet weight is exactly the same as epic

[Jannard] all same connections as epic

[Jannard] same 3d functionality

[Jannard] red will never make a canon mount lens

[Jannard] our job is to think about dragon sensor, your job is to shoot and make money to save for dragon sensor

[Jannard] only difference between epic and scarlet is data rate

[Jannard] in camera playback enabled when scarlet ships, available for epic before scarlet ships

amazing watching jim field live questions from audience

[Jannard] still size is 5120×2700

[Jannard] we are undaunted despite our server issues

[Jannard] under 14k for what you will most likely config

[Jannard] no cf card option only ssd

[Jannard] people are calling in to bomb squad, servers are hammered

[Jannard] we get first in line to buy since we are here at the event

essentially from what i’m taking in, scarlet is a 4k b cam to the epic

proactively • $12,613.50 to go • peter



nov 3 announcement #2

Canon is rolling out something AMAZING.

Watch the live stream absolutely live by clicking the pic.

proactively * two out of three ain’t bad * peter


nov 3 announcement #1

Yes, I will be attending the Scarlet Announcement at RED Studios in just a few hours.  In the meantime, begin your November 3rd with a nice announcement from the other NLE vendor vying for FCP 7  based facilities and users:

Click the pic for a link to the website for more deets.  First person to point out a FCP 7 –> MC 6 project transition workflow receives my undying gratitude and blog love.

proactively * avid v. premiere * peter

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