Posts Tagged ‘Randy Little

25
Apr
08

Apple Pro-Apps for Sale?

Shake@fxshare.com rumor-mill monger Randy Little struck again earlier today with his Autodesk Rumors subject heading:

Did anyone else get told by Autodesk that apple is selling off its pro apps? A friend of mine was told by an Autodesk employee this rumor. I don’t really believe it. Little OT but I thought it goes with my last post a little.
http://www.roughlydrafted.com/2008/02/12/is-apple-shedding-its-final-cut-pro-apps-at-nab/

I too was privy to an onslaught of pre-NAB 2008 Apple pro-app rumors, mainly flung from the Avid base. Rumors such as “Apple Pro Res 422 is going to be discontinued due to copyright infringement” and “Steve Bayes stole Avid’s dnx_hd code to create the Pro Res 422 codec” and so on. Haters.

Back to the listserv report, Tim Turner chimed in with an illuminating post:

In one of the Fxguide NAB podcasts, they said that Apple Officially denounced that rumor, and made a point of it, because Apple never responds to any rumors.

And if you weren’t interested enough (yet) to click through the above link, commenters responded with posts such as Brau’s

All these Pro Apps have filtered down to the average Mac user in some form and there’s no way Apple will divorce themselves from them. In my own case, after using GarageBand on a 900mhz G4 tower, it convinced me to upgrade to a G5 Quad and invest in Logic Pro. The improvements Apple made, followed the radical price drop, were an incredibly welcome surprise. I also know a few people who have upgraded to Final Cut after having taken iMovie to its limits.

and daniel.lucas’s

I’d like to see an Adobe acquisition by Apple but I’m not sure how realistic that is. With so many apps in the Creative Suite it might be a little too much for Apple to handle along with their current pro apps plus consumer apps plus hardware.

and then lehenbauer’s stroke of poetic rhetoric reared it’s furious head summarizing

Video and audio production are to Macs today as desktop publishing was twenty years ago. With an upgrade path from free to semi-pro to pro apps (iMovie -> Final Cut Express -> Final Cut Studio, GarageBand -> Logic Express -> Logic Studio), anyone can start with the free apps and grow into completely pro apps on which mainstream movies and TV shows are produced (Logic can even load GB files.)

The idea that Apple going to ditch the pro apps is nothing more than, at best, wishful thinking or, at worst, an attempt to sow fear, uncertainty and doubt among an Apple stronghold.

One of the most interesting snippets I found in the article was the time line of Final Cut Pro’s evolution:

  • NAB 2000 Final Cut Pro 1.2.5 with support for 16:9 video format and native YUV color space, Matrox real time video cards.
  • NAB 2001 Final Cut Pro support for more real-time DV hardware from Pinnacle, Canopus and Matrox.
  • NAB 2002 DVD Studio Pro 1.5
  • NAB 2003 Final Cut Pro 4, LiveType, Soundtrack, Compressor, DVD Studio Pro 2, Shake 3.5
  • NAB 2004 Final Cut Pro HD, Motion, DVD Studio Pro 3
  • NAB 2005 Final Cut Studio, Motion 2
  • NAB 2006 Shake 4.1, 500,000 Final Cut users
  • NAB 2007 Final Cut Studio 2, Color, Motion 3, Final Cut Server. 800,000 Final Cut users

Finally back to the listserv reporting, Deke Kincaid arrived on the scene with his shake@fxshare.com voice-of-reason-hat firmly in place reminding us

That’s February old news, where have you been? 🙂

Well Deke, your humble narrator isn’t too proud to serve day-old bread. And if you too are in awe of the awesomeness that is Roughly Drafted Magazine, check out a few more links of interest:

Microsoft’s Plot to Kill QuickTime

How Microsoft Pushed QuickTime’s Final Cut

Mac Office, $150 Million, and the Story Nobody Covered

proactively • narrating away • peter

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21
Apr
08

Next Generation for Shake?

There’s an interesting (and, to any credible news source, baseless) thread picking up momentum on the fxshare shake listserv with the subject heading Next-gen shake.

Not that a lack of credibility or baselessness has ever stopped me from speculating, the least I can do is bring you a bit of listserv lurkage:

Ean Carr started off the thread with the seemingly harmless question Any news?

A follow up response from Greg Morgan invited more discussion:

Not that I know of. Apple is being their usual tight lipped selves. Which, in this market is going to hurt them I think. A lot of places, it seems, are moving away from Shake because of it.

Eddie Offermann offered up a well formed retort, noting

It’s vacant hearsay since Apple is using their usual secretive development strategy and draconian nondisclosure agreements. Last thing I heard was that they were slipping on their 2008 delivery schedule. Early 2009 now.
I agree that it’s a mistake to be tightlipped with clients that make buying decisions that will not only allow them to choose different software but possibly hardware that Apple’s new product might not run on at all. A tech demo of the new product would be nice, even if they did nothing but say “Look, shiny! Not available until 2009.”

And in typical listserv fashion, most discussion veered off in reference to that silly DirecTV percentages commercial. But not to be taken totally off track, Randy Little chimed in with kindling for the embers:

I hear its in beta but I hear that those that would really know would be murdered for saying. Really just hearsay. I haven’t seen it I haven’t heard directly. Just rumor mill bs that means ZERO.

If anyone out there believes in the saying All rumors are based in fact (or whatever it is) eat your heart out. Otherwise, check out Creative Cow’s Shake tutorials and realize how badass this app already is in its current generation.

proactively • keeping my fingers on the pulse • peter

**UPDATE**

The rumor-mill smoked out Stu Maschwitz of ProLost fame. Stu writes:

I don’t often weigh in on these things but a year ago at NAB, Ron Brinkmann announced that he was leaving Apple and was working with The Foundry. This was in prime iPhone mania time and the rumors I found most credible, given Apple’s Leopard delays, were that many teams have been repurposed to iPhone duty and Ron had left because this reshuffling basically killed fancyNewShake. The main point is that with the prevailing rumors being along those lines, and with no indication from Apple to the contrary, combined with the 100% certainty that any future Shake-like product from Apple will be Mac OS-only, the industry is turning away. Slowly, but surely.

It’s nice over here in the Nuke pool.  It’s nice to have a modern, battle-hardened comping app and it’s nice to work with a communicative company.  It’s also nice to have an app that runs well on Mac, Windows, and Linux!

By my count, that’s Shake 0 Nuke 1.




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