Shake@fxshare.com rumor-mill monger Randy Little struck again earlier today with his Autodesk Rumors subject heading:
Did anyone else get told by Autodesk that apple is selling off its pro apps? A friend of mine was told by an Autodesk employee this rumor. I don’t really believe it. Little OT but I thought it goes with my last post a little.
I too was privy to an onslaught of pre-NAB 2008 Apple pro-app rumors, mainly flung from the Avid base. Rumors such as “Apple Pro Res 422 is going to be discontinued due to copyright infringement” and “Steve Bayes stole Avid’s dnx_hd code to create the Pro Res 422 codec” and so on. Haters.
Back to the listserv report, Tim Turner chimed in with an illuminating post:
In one of the Fxguide NAB podcasts, they said that Apple Officially denounced that rumor, and made a point of it, because Apple never responds to any rumors.
And if you weren’t interested enough (yet) to click through the above link, commenters responded with posts such as Brau’s
All these Pro Apps have filtered down to the average Mac user in some form and there’s no way Apple will divorce themselves from them. In my own case, after using GarageBand on a 900mhz G4 tower, it convinced me to upgrade to a G5 Quad and invest in Logic Pro. The improvements Apple made, followed the radical price drop, were an incredibly welcome surprise. I also know a few people who have upgraded to Final Cut after having taken iMovie to its limits.
I’d like to see an Adobe acquisition by Apple but I’m not sure how realistic that is. With so many apps in the Creative Suite it might be a little too much for Apple to handle along with their current pro apps plus consumer apps plus hardware.
and then lehenbauer’s stroke of poetic rhetoric reared it’s furious head summarizing
Video and audio production are to Macs today as desktop publishing was twenty years ago. With an upgrade path from free to semi-pro to pro apps (iMovie -> Final Cut Express -> Final Cut Studio, GarageBand -> Logic Express -> Logic Studio), anyone can start with the free apps and grow into completely pro apps on which mainstream movies and TV shows are produced (Logic can even load GB files.)
The idea that Apple going to ditch the pro apps is nothing more than, at best, wishful thinking or, at worst, an attempt to sow fear, uncertainty and doubt among an Apple stronghold.
One of the most interesting snippets I found in the article was the time line of Final Cut Pro’s evolution:
- NAB 2000 Final Cut Pro 1.2.5 with support for 16:9 video format and native YUV color space, Matrox real time video cards.
- NAB 2001 Final Cut Pro support for more real-time DV hardware from Pinnacle, Canopus and Matrox.
- NAB 2002 DVD Studio Pro 1.5
- NAB 2003 Final Cut Pro 4, LiveType, Soundtrack, Compressor, DVD Studio Pro 2, Shake 3.5
- NAB 2004 Final Cut Pro HD, Motion, DVD Studio Pro 3
- NAB 2005 Final Cut Studio, Motion 2
- NAB 2006 Shake 4.1, 500,000 Final Cut users
- NAB 2007 Final Cut Studio 2, Color, Motion 3, Final Cut Server. 800,000 Final Cut users
Finally back to the listserv reporting, Deke Kincaid arrived on the scene with his email@example.com voice-of-reason-hat firmly in place reminding us
That’s February old news, where have you been?
Well Deke, your humble narrator isn’t too proud to serve day-old bread. And if you too are in awe of the awesomeness that is Roughly Drafted Magazine, check out a few more links of interest:
proactively • narrating away • peter