re-blog: YouTube Nation 4K VP9ery

originally posted to YouTube Nation tumblr on Monday June 16th

Bigger. Better. Faster. Smoother. That’s really all you need to know.

And now that you have a blog soundtrack to set the tone, I’m going to spit some tech-babble on the mic:

4K. UltraHD. 3840×2160. VP9!!!!!

Here at YouTube Nation, these are all terms that can simultaneously elicit profound enthusiasm or a glazed donut glance of ‘what geekery are you ranting about now, Peter?’

And if I follow it up with ‘VP9 is the newest biggest deal ever!’ – power naps might spontaneously commence literally in the middle of our daily Production meeting.  So, with great personal effort, I will push most post nerdery to the end of this blog entry and get on with the simple.

obligatory resolution comparison chart

Being the first daily 4K show on YouTube is awesome.  It’s like getting to say ‘first!’ in the comments of your favorite band’s new music video for all to see. Joking aside, it means we get to bring you better than broadcast quality YouTube content everyday.  And with VP9 encoding, you can stream four times better than broadcast HD straight to your laptop.  The picture really pops!

Creatively, it means we can invite you into our studio to hang out with us and all of our great YouTuber guests in amazing detail.  Grace in 4K.  Mystery Guitar Man in UltraHD. Strawburry17 in 2160p!  Get to know all the YouTubers you know and love like you’ve never seen them before 🙂

And it goes without saying it takes some super smart technology companies to make this happen.  YouTube’s platform enables bigger, better, faster and smoother playback of your favorite shows.  We use Red Scarlet cameras to capture the 4K picture, Adobe Creative Cloud to cut, composite and color grade the final show and Silverdraft Demon servers to encode our final 4K file for uploading to YouTube.

Alas, I’ve digressed; you knew I couldn’t contain my post nerdery forever 🙂  Anyone interested in diving deeper into the 4K production culture, check out the links below.

proactively • 4K is more K • peter

links

What is 4K really?

http://en.wikipedia.org/wiki/4K_resolution

If I wanted to shoot 4K…

http://www.red.com/

So I shot all this 4K, how can I make stuff with it?

https://creative.adobe.com/

Jeez, this 4K is awesome!  What 4K videos can I watch on YouTube?

And many more to come every day…